The policy environment shaping U.S. manufacturing—and today’s competitive landscape with China—is extremely complex. On March 19, 2026, fresh from a visit to China, Bruce Graham, investor, advisor, and board member, shared firsthand insights and real-world examples of how innovation is helping American manufacturers gain an edge and turn advanced technology into a competitive advantage. The discussion took place during Sip Club, hosted by Expandable Software, MIE Solutions, and Mirador Software Group.

Our discussion focused on three main areas:

Context: U.S. policy initiatives

Manufacturing has a high multiplier effect in the economy. It is estimated that there is a $1.81 return for every $1.00 invested in manufacturing.

The Trump administration has discussed significantly expanding investment in advanced manufacturing through a coordinated, multi-agency strategy focused on workforce development, supply chain resilience, and emerging technologies such as semiconductors and next-generation materials. However, it remains to be seen when—and if—these initiatives will fully materialize. The U.S. government does not turn on a dime.

Key initiatives include:

Opportunities exist through Department of Defense and Department of Energy grants and loans, as well as subcontracting under larger awarded contracts. However, the cost of preparing proposals and meeting ongoing reporting requirements can be significant—there is no free lunch.

Support for navigating these programs can be found in Decoding Grant Management by Lucy Morgan and at www.myfedtrainer.com.

Tens of billions of dollars in manufacturing investments have been announced—but when will they materialize?

Enforcement is expected to tighten in 2025 with new legislation and administrative changes. Some startups are beginning to feel momentum building. However, government strategy documents often overlook a critical factor: fundability. This remains a central issue.

How does the U.S. succeed in this new global environment? Innovation. There are significant opportunities for leverage in U.S. manufacturing, including:

Common themes for improvement include supply chain resiliency, workforce development, and accelerating the transition from PoC to full-scale production.

Crossing the Chasm by Geoffrey Moore describes the challenge of moving from early adopters to the early majority. To scale successfully, companies must target a specific niche, deliver a complete “whole product,” and shift from technology-centric to value-based messaging.

Some U.S. manufacturers are succeeding through innovation—often by moving beyond commodity production toward differentiated products and new architectures that disrupt value and supply chains. Commodity widgets rely on barriers to trade and pressures from Made in America. Innovation is arguably a more sustainable/defensible place to play than relying on trade protections.

Graham provided examples of companies that have succeeded leveraging a strategy of innovation during the webinar:

The elephant in the room: China

In the last 20 years, China has developed the ability to iterate, learn and scale VERY rapidly. XPeng (Alibaba backed) and Xiao Mi (an Apple plus Whirlpool type entity) have done this with Electric Vehicle (EV) production, supported by capital efficiency driven by grants, subsidies, and tax incentives.

At the same time, increased adoption of robotics and openness to cross-border collaboration have significantly improved capital and production efficiency.

Despite its large labor force, China is also heavily investing in automation, with approximately 150 humanoid robotics startups currently active. This pattern of overinvestment and overcapacity mirrors previous industrial waves.

As a result, China has achieved major advances in:

Closing thoughts

There is no single “silver bullet.” (Is there ever?) The key takeaway is that the United States must focus on its strengths—particularly innovation and invention. Groups like The Council on Competitiveness, a U.S.-based nonprofit based in Washington D.C., work to strengthen economic competitiveness by bringing together leaders from business, labor, academia, and government to address key challenges and deliver high-value opportunities to the United States. This is accomplished through the sponsorship of conferences, seminars, and other special events used to develop new ideas and to circulate the council’s findings. The council makes recommendations that are presented to experts, government officials, media, policy makers, and the general public.

Other bright spots are that there are clear areas where the U.S. is succeeding, including:

Examples include:

About Sip Club

Sip Club is a monthly, online knowledge-sharing event sponsored by Mirador Software Group and its subsidiary companies. It is designed for manufacturing professionals in operations, finance, and IT. Each session provides a space to exchange ideas, learn from peers, and gain fresh perspectives from industry leaders.

About the Speakers

Bruce Graham is an investor, advisor, and board member with 22 successful liquidity events. Since 1991, he has helped scale high-value startups as a venture capitalist and co-founder. His portfolio includes companies such as LatentAI, Limber Robotics, CelLink, Scalvy, SkyCool, and Aquatrino.

Jeff Osorio is a consulting CFO with over 40 years of experience across companies ranging from pre-revenue to $4B. He has led more than 40 ERP implementations and currently advises emerging companies. He is also a former adjunct professor in the MBA program at Santa Clara University’s Leavey School of Business.

We talk with a lot of manufacturing leaders, and we’ve noticed the same challenges come up again and again in Sales and Operations Planning. Maybe these sound familiar:

These kinds of shortcuts feel efficient in the moment, but they often lead to missed targets, stockouts, reduction of cash, increase in inventory and misalignment between sales, operations and finance.

These problems and more were the focus of the new Sip Club, hosted by Expandable Software and MIE Solutions (subsidiaries of Mirador Software Group) on September 18th, 2025. Once again, industry leaders gathered to discuss issues and share insights on their solutions, with David Gavlik, Chief Financial Officer of BSC Industries, as the featured guest.

So, what is sales and operations planning?

Sales and Operations Planning, or the S&OP Process, is a process by which a company consolidates forecast information from the various functions of the enterprise in a structured manner to prepare a business plan for the company and communicate and establish coordinated priorities for all parts of the organization.

“Sales and operations planning is a widely used, effective tool for gaining a greater degree of control over [a] company’s operations. Though the use of this tool, a company can coordinate the actions of each functional area through consistent, frequent links between the business plan and each department’s operations by

“This dynamic process enables a company’s sales and marketing groups to carefully coordinate the impact of market demand with departments such as manufacturing, engineering and finance. The net result is a dramatically increased ability to anticipate changes in customer needs.” [1]

All companies perform this process in some sort of manner (though some are very informal) but if not organized and cross-functional, it can lead to incorrect, costly decisions.

Who needs to be involved in sales and operations planning?

The short answer is any function in the company that is involved with selling, producing and delivering products to customers. They include:

What are some typical S&OP failures?

To ensure and drive alignment across the organization on S&OP decisions, best practice says this is a formal recurring process and integrated with the financial planning process and projections.

What is the typical S&OP process?

Ideally in a manufacturing environment, this should be a regularly scheduled recurring meeting. In some cases, finance may lead the meeting as the coordinator and facilitator across the various functions.

Depending on the volatility, cycle times, size and complexity of the company, this meeting can be scheduled biweekly. If held too often, it can lose meaning and becomes repetitive; if not often enough, decisions can be missed; if not scheduled, it can lead to poor decisions.

The process is a cycle. Sales and marketing provide forecast data from their various perspectives which “syncs up” into a demand forecast (what I want). This is provided to manufacturing (including purchasing) to generate material and capacity planning and a response to the demand forecast (what I can produce). There may be multiple cycles here, but eventually a consensus is reached and provided to finance to generate the financial forecast. [2]

Who makes the decisions?

Ideally, it’s a group consensus with alignment.  However, it is important to have an escalation process or overall decision maker.

What’s the feedback mechanism?

For the S&OP process to be most effective, there needs to be a solid feedback loop to all the constituents. Specific details need to be provided to all involved as an outcome of the process.

There is also a need for ongoing feedback during the ensuing period: sales communicating “what’s selling” and manufacturing providing what’s available (“what I’ve got”), turning the sales funnel into a megaphone (i.e., “I’m out of Prime Rib! Push the Meatloaf!”)

Turning the Sales Funnel Into a Megaphone [2]

What’s the bottom line?

The S&OP process works. It can be painful to start, but once it’s operating, it adds immense value to your business.

Thanks and credit to David Gavlik for his contributions and insights for the Sip Club.

David Gavlik is an operationally focused finance professional with 25+ years of financial experience in multiple products and industries (including biological products, complex hardware solutions, and storage / workspace equipment manufacturing and distribution) in companies ranging from $50-100M. https://www.linkedin.com/in/david-gavlik-7924666/

Jeff Osorio is a Consulting CFO with over 30 years of experience in operationally oriented  companies ranging from pre-Revenue to $4B with over 40 ERP implementations in his portfolio. He is also an Adjunct Professor in the MBA program of the Leavey School of Business at Santa Clara University. https://www.linkedin.com/in/jeff-osorio-1412181/

[1]               “Orchestrating Success”, Richard C. Ling and Walter E. Goddard, Copyright 1988 by John Wliey & Sons, Inc

[2]               “Managing For Performance”, Jeff Osorio, Copyright 2024