The policy environment shaping U.S. manufacturing—and today’s competitive landscape with China—is extremely complex. On March 19, 2026, fresh from a visit to China, Bruce Graham, investor, advisor, and board member, shared firsthand insights and real-world examples of how innovation is helping American manufacturers gain an edge and turn advanced technology into a competitive advantage. The discussion took place during Sip Club, hosted by Expandable Software, MIE Solutions, and Mirador Software Group.
Our discussion focused on three main areas:
- Policy Overview: How government policies, such as “Made in America” rules and tariffs, protect routine production.
- Innovation: Real examples of U.S. manufacturers succeeding through innovation rather than competing solely on cost or policy.
- China: China’s role in global manufacturing today, including geopolitical and trade realities.
Context: U.S. policy initiatives
Manufacturing has a high multiplier effect in the economy. It is estimated that there is a $1.81 return for every $1.00 invested in manufacturing.
- One manufacturing job supports four additional jobs elsewhere.
- Manufacturing accounts for approximately 11% of U.S. GNP.
The Trump administration has discussed significantly expanding investment in advanced manufacturing through a coordinated, multi-agency strategy focused on workforce development, supply chain resilience, and emerging technologies such as semiconductors and next-generation materials. However, it remains to be seen when—and if—these initiatives will fully materialize. The U.S. government does not turn on a dime.
Key initiatives include:
- Department of Defense: ManTech
- National Institute of Standards and Technology (NIST): Manufacturing Extension Partnership (training)
- CHIPS Act: Semiconductor investment
- Department of Energy: Next-generation materials
- Departments of Commerce, Defense, and Energy: 17 research institutes focused on emerging manufacturing technologies
Opportunities exist through Department of Defense and Department of Energy grants and loans, as well as subcontracting under larger awarded contracts. However, the cost of preparing proposals and meeting ongoing reporting requirements can be significant—there is no free lunch.
Support for navigating these programs can be found in Decoding Grant Management by Lucy Morgan and at www.myfedtrainer.com.
Tens of billions of dollars in manufacturing investments have been announced—but when will they materialize?
- Announced investments from companies such as Merck, AstraZeneca, Amgen, Novartis, Jabil, Hyundai, GE Appliances, Johnson & Johnson, and ABB
- Nation-state commitments totaling approximately $1 trillion from the UAE, Saudi Arabia, Japan, Qatar, and South Korea
Enforcement is expected to tighten in 2025 with new legislation and administrative changes. Some startups are beginning to feel momentum building. However, government strategy documents often overlook a critical factor: fundability. This remains a central issue.
How does the U.S. succeed in this new global environment? Innovation. There are significant opportunities for leverage in U.S. manufacturing, including:
- Simulation and digital twins (dynamic virtual replicas synchronized with real-time IoT and AI data)
- Robotics to augment a constrained workforce
- Integration of fragmented data systems and siloed organizations
- Scaling effectively beyond Proof of Concept (PoC)
Common themes for improvement include supply chain resiliency, workforce development, and accelerating the transition from PoC to full-scale production.
Crossing the Chasm by Geoffrey Moore describes the challenge of moving from early adopters to the early majority. To scale successfully, companies must target a specific niche, deliver a complete “whole product,” and shift from technology-centric to value-based messaging.
Some U.S. manufacturers are succeeding through innovation—often by moving beyond commodity production toward differentiated products and new architectures that disrupt value and supply chains. Commodity widgets rely on barriers to trade and pressures from Made in America. Innovation is arguably a more sustainable/defensible place to play than relying on trade protections.
Graham provided examples of companies that have succeeded leveraging a strategy of innovation during the webinar:
- CelLink (www.cellinkcircuits.com)
- Roll-to-roll manufacturing innovation enabling large-area, highly conductive power circuitsDeep IP and advanced technology create a strong competitive moatA DOE grant supported the construction of a 300,000 sq. ft. facility near Austin, Texas
- “Made in America” policies and tariffs have helped drive increased domestic demand
- Scalvy (www.scalvy.com)
- Proprietary, patented technology enabling a modular (“Lego-style”) battery pack design
- Core innovation resides in firmware/software rather than manufacturing itself
- “Made in America” positioning remains important
- SkyCool Systems (https://www.skycoolsystems.com/)
- Pivoted from commercial refrigeration efficiency to data center cooling
- Growth driven by the rapid expansion of AI-powered data centers
The elephant in the room: China
In the last 20 years, China has developed the ability to iterate, learn and scale VERY rapidly. XPeng (Alibaba backed) and Xiao Mi (an Apple plus Whirlpool type entity) have done this with Electric Vehicle (EV) production, supported by capital efficiency driven by grants, subsidies, and tax incentives.
At the same time, increased adoption of robotics and openness to cross-border collaboration have significantly improved capital and production efficiency.
Despite its large labor force, China is also heavily investing in automation, with approximately 150 humanoid robotics startups currently active. This pattern of overinvestment and overcapacity mirrors previous industrial waves.
As a result, China has achieved major advances in:
- High-speed rail
- Electric vehicles (e.g., BYD)
- 5G and broadband (e.g., Huawei)
- Robotics
- Semiconductors
- Pharmaceuticals
Closing thoughts
There is no single “silver bullet.” (Is there ever?) The key takeaway is that the United States must focus on its strengths—particularly innovation and invention. Groups like The Council on Competitiveness, a U.S.-based nonprofit based in Washington D.C., work to strengthen economic competitiveness by bringing together leaders from business, labor, academia, and government to address key challenges and deliver high-value opportunities to the United States. This is accomplished through the sponsorship of conferences, seminars, and other special events used to develop new ideas and to circulate the council’s findings. The council makes recommendations that are presented to experts, government officials, media, policy makers, and the general public.
Other bright spots are that there are clear areas where the U.S. is succeeding, including:
- Rapid innovation cycles
- Supply chain efficiency improvements
- AI-enabled productivity and training
Examples include:
- LG LFP battery production in Michigan for Tesla
- Investment in reliable, clean baseload energy (fission and fusion)
- Jeff Bezos’ proposed $100B AI-driven manufacturing fund
- Ford’s BlueOval City initiative in Tennessee
- U.S. rare earth metal initiatives
About Sip Club
Sip Club is a monthly, online knowledge-sharing event sponsored by Mirador Software Group and its subsidiary companies. It is designed for manufacturing professionals in operations, finance, and IT. Each session provides a space to exchange ideas, learn from peers, and gain fresh perspectives from industry leaders.
About the Speakers
Bruce Graham is an investor, advisor, and board member with 22 successful liquidity events. Since 1991, he has helped scale high-value startups as a venture capitalist and co-founder. His portfolio includes companies such as LatentAI, Limber Robotics, CelLink, Scalvy, SkyCool, and Aquatrino.
Jeff Osorio is a consulting CFO with over 40 years of experience across companies ranging from pre-revenue to $4B. He has led more than 40 ERP implementations and currently advises emerging companies. He is also a former adjunct professor in the MBA program at Santa Clara University’s Leavey School of Business.

